I have to give credit to my ad agency, BBDO, for this one. Our last play of the season is a play called Cuttin’ Up and it takes place in a barbershop. The play is not exactly the easiest show to sell so we needed a creative way to build some buzz around the show.
Enter the creative minds of BBDO…
Pretty funny, huh? As expected, the giant afro picks were stolen very quickly so we decided to use that to our advantage. We sent out media releases to all the local TV networks to make them aware of our missing six foot afro picks. Four TV stations actually ran stories on the missing picks.
You gotta love a slow news night…
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